Jell is the OpenRouter for GTM, founded by Guillaume Rufenacht and operated by Altria LLC. OpenRouter gave every model one key; Jell does the same for the calls that grow a company: SEO, contact and company enrichment, buying signals, social and ads data, and creative generation, behind one API, one prepaid balance, pay per call. No subscription, no seats. It just works.
Wiring a GTM or SDR agent today means ten vendor accounts, ten subscriptions with minimums and seats, ten API docs, ten invoices. Jell collapses that to one key: we pick and contract the data providers behind each capability, meter every call, normalize the output, and show the exact price before anything executes. Your agent calls capabilities, not vendors. And when the catalog has not wrapped a job yet, every provider's own API is one call away as a raw endpoint, through the same three calls.
Three calls, one balance: discover (describe the job in plain language, get candidate capabilities, free), inspect (the input schema, the providers behind it and the exact versioned price, free), run (execute with auto-routing under your max_cost; the hold settles to the actual charge, and failures release it). Same contract over REST, the CLI and the agent skill.
Jell launched in August 2026 and is honest about what that means: the interface is final, the sandbox runs the full loop (quote, reserve, settle) in clearly labeled mock mode, and live provider routing switches on as provider terms are signed. The status page shows the real state of every adapter, and the agent skill is the actual interface file, readable by you or your agent.
Early access comes with the first keys and $1 in credit, and the reply comes from the founder, not a sales team.
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